Coming Soon: Mobile-Optimized Investor Center™ Website
Investors are always on the move, and they expect their financial websites to move with them. Our Investor Center™ website is being updated to automatically identify the type of device you’re using (such as a laptop, iPad or mobile phone) and will present the appropriate version of the site. In technical terms this is called a “responsive design.”
Why is this important? Just four years ago, less than 1 percent of shareholders accessed the site using a smartphone. Today, that number has grown to more than 5 percent, and we expect that number to only go up. When you access the site from a mobile device, you want a clear, simple interface rather than a complex full-featured website. The mobile website is being built with on-the-go investors in mind. You can quickly check balances and transaction history. When needed, you can easily flip directly to the full version of the Investor Center website.
We will be rolling out this intelligent design feature this spring.